Banner Sign Receives National Recognition!
|An Excerpt from
Banner Sign Company, Inc. in Hazel Park, MI, produces graphics for events, interiors, architectural accents, soft signage, light pole banners, and flags. It was established in 1924. The facility also offers wholesale pricing to the trade for dye-sublimation (dye-sub) products.
The shop performs direct transfer dye-sub printing with eco-friendly water-based inks. “For our direct print products we use Pacific Coast Fabrics’ Flag Knit and Taffeta. We use these fabrics because they are lightweight and offer superior color saturation and thru-print capabilities,” notes Nicole Piach, co-owner/VP, Banner Sign Company.
Knowledge of dye-sub and display work is handy for projects such as one for the Detroit Red Wings 2009 NHL playoffs. “The Red Wings were in the second round of the Stanley Cup Playoffs tied three games to three, going into a deciding game seven,” says Piach. If the team advanced, a finished product would need to be delivered within 36 hours, which is what happened.
The venue, Joe Louis Arena, had safety requirements. “From a production standpoint, we needed to provide a certified flame retardant product, because the banners were used at the same time as a pyrotechnic display,” explains Piach.
Five 80-foot, two-sided banners unfurled from the rafters, then they were taken off the ice. The banners needed to be rolled without being bulky or cumbersome. They could not show creases or mar the ice. And finally, they had to be light enough for one person to easily and quickly move. Banner Sign Company chosePoly Taffeta 9988FLBS from Pacific Coast Fabrics.
“Having worked with the Poly Taffeta prior to this on previous projects, we knew this was the best fabric for the job. The banners unfurled beautifully and when they were released the crowd went crazy,” says Piach.
“We take a lot of pride in our pre-game presentation, and with this concept, we were able to give the crowd a new visual impact that was larger than life,” notes Paul J. MacDonald, CPA, VP of finance, Detroit Red Wings.
Banner Sign Company also produced a giant Red Wing jersey for the Spirit of Detroit and tiger statues. The request came in just as the shop’s dye-sub printer went down, but with a two day turnaround the shop was able to use their solvent inkjet printer to produce the larger-than-life jersey.
The banners and jerseys were printed using US Sublimation inks with a Mimaki USA, Inc. DS-1600 direct to fabric printer onto Pacific Coast Fabrics’ Poly Taffeta 9988FLBS. The banners were featured during eight games and the jerseys adorned the statues for two weeks. “Both held up wonderfully and are ready to use again next season,” says Piach.
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Nicholas & Nicole Piach
Co-Owners, Banner Sign Company